[Ref AVIA4022 handout]
Why standardization of signs and information inside the passenger terminal building is important?
- easier to be comprehended by the passengers
- able to create a sense of openness since all (both overhead and floor level) signage have specific restriction on the dimension
- (feature text-style and color) is a method to establish and maintain an airport identity and branding
- it is also could be a source of income for the airport authority since they can allow their tenants to use a premium price to make selective advertisement