The significance of standardised signs and information inside the passenger terminal building

[Ref AVIA4022 handout]

Why standardization of signs and information inside the passenger terminal building is important?

  1. easier to be comprehended by the passengers
  2. able to create a sense of openness since all (both overhead and floor level) signage have specific restriction on the dimension
  3. (feature text-style and color) is a method to establish and maintain an airport identity and branding
  4. it is also could be a source of income for the airport authority since they can allow their tenants to use a premium price to make selective advertisement

 

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